![]() Within a few months of our story, CEO Gilbert Amelio was out, and Jobs was back in charge. The occasion was the launch of the eMate, a short-lived clamshell laptop with a touch screen and the Newton operating system. Wallpaper* had its first audience with the newly promoted Ive back in issue 3, when Andrea Coddington and photographer Matt Hranek travelled to Cupertino to meet the 29-year-old, black clad, goatee-sporting Ive and marvelled over influences that included rave flyers, underground music and classic Jaguars. Urged on by his colleagues at Tangerine, Ive eventually jumped ship and would go on to succeed Brunner as head of the company’s internal design department. ![]() Some have since speculated that Project Juggernaut was little more than a fishing exercise to reel in the British designer, initiated by Apple’s then director of industrial design Robert Brunner (who had met Ive when the latter was a student). Working alongside Martin Darbyshire and Clive Grinyer, the 20-something Ive came up with a tablet computer design quite unlike anything on the market.Īpple had its lures out. Tangerine began consulting for Apple back in the early 1990s, working on ‘Project Juggernaut’, the initial design development for what would eventually become the PowerBook. Ive joined the San Francisco-based firm straight from Tangerine, a London-based design consultancy. Not only did it coincide with the founding of a pioneering design magazine called Wallpaper*, but it was just before the start of Steve Jobs’ second and more significant tenure at the company he co-founded in 1976 and left in 1985. Following Ive’s arrival at Apple in 1992, his promotion to lead the design teams in 1996 was serendipitously timed.
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